About Euroflorist

About Euroflorist

 Since the very beginning in 1982, Euroflorist’s mission has been to help people send greetings through flowers. Together with our florists, we offer the easy and safe way to make your friends, family, colleagues and loved ones all over the world feel happy, noticed and remembered. We also work to help the florists in our world wide network, by making their everyday life easier and contributing to the success of their own companies.


When placing your order in one of our web shops we transfer it to a local florist. The florist will then create your bouquet, add if wished so wine, chocolate or card, and personally deliver it on the preferred date to your loved one. Our individual partner florists assemble a bouquet according to the description of your web shop pick. This florist can deliver the bouquet on the same day from Monday untill Saturday, if you order before 14:00 from Monday untill Friday, and before 12:00 on Saturdays. The big advantage of working with a local florist is the reduced travel time of the flowers, which is better for the environment, and your flowers will stay fresh for a longer period of time. All our prices include VAT and do not include delivery costs. These costs vary per product and amount to approximately € 6.95. Look for the exact delivery costs on the product page of the relevant product.


The international network of Euroflorist consists of 54.000 florists all over the world. Sending flowers abroad is made very easy. To make sure the bouquet of your choice is available in the recipient's country, we made a special collection of flowers for each country. View the bouquets that you can send abroad right now. Despite our extensive network, we don't offer 100% world wide delivery coverage. You can read more about this in the terms and conditions.

The florists will deliver all ordered bouquets between 09:00 and 18:00 from Monday until Saturday. As the florists are delivering the flowers themselves it is not possible to guarantee a specific time or day part. Want to deliver flowers today? For Euroflorist same day delivery is no problem if you order before 14:00 on Monday until Friday, and before 12:00 on Saturdays. You can even explain a special situation by giving the florists extra instructions in the order process.

Funeral flowers

Funeral flowers can be delivered on a funeral location from Monday until Saturday between 9:00 and 17:00. You are able to choose a specific time for your delivery. If you order before 14:00 on Monday until Friday, and before 12:00 on Saturday, it is possible to deliver your flowers the same day. Place your order before 16:00 if you want your flowers to be delivered the next morning.

Please contact our customer service for any special wishes, they are able to explain all possibilities.

1982 – A new and more efficient flower relay is created

The engineer Peter Jungbeck starts Svensk Blomsterförmedling in 1982 together with his friend and business partner Lars Hedberg. With his technical background, Peter has built a new system that makes it a lot easier for florists to relay flowers between them. Soon Svensk Blomsterförmedling has a strong network of florists that delivers flowers across the countries. As true entrepreneurs, Peter and Lasse throw themselves into the business with everything they’ve got. They sell their cars and apartments and invest everything in their new venture. From an attic on Norra Vallgatan in Malmö, they are in constant contact with the florists to make sure all flower deliveries and payments go through.

The basic principles that the company was founded on – a close collaboration with the florists based on respect, free will and creativity – have continued to guide the company throughout the years.

1984 – International network & flower deliveries abroad

In 1984, Svensk Blomsterförmedling becomes the representative for Teleflor International in Sweden. As a result, the Swedish florists can now deliver flowers all over the world. During the same period, the company moves to bigger premises on Torggatan in Malmö.

1988 – Expansion to Norway & launch of flower cards

As the company now delivers flowers internationally, they soon discover that there is no relay network in Norway and decide to start up business there. The same year, they launch their popular flower cards, gift cards that can be used as payment in all member stores. Since the start, millions of flower cards have been sold and spread happiness around Europe.

1990 – The company changes name to Euroflorist

Svensk Blomsterförmedling merges with Blommografen and they need a new name for the united company. The name should describe the business (the florists who deliver all the beautiful flowers) but also the expansion plans that exist. In the end, the decide on Euroflorist.

1995 - Euroflorist first with flower relay on the Internet

When the University in Lund arranges a seminar on the new phenomenon ”internet”, Peter quickly sees the opportunities. Euroflorist launches their first web shop in August 1995 as one of the first 100 companies in the world! From the start it is possible to pay with credit cards on the site, although the transactions are handled via a Scottish bank, since no Swedish bank is ready to deal with web shops yet. During the first period, the web shop receives around 1 order a day, a number that quickly multiplies and that continues to increase every year. We are very proud to continue to be in the forefront of the development and offer our customers the best services to order flowers quickly, easily and safely on the Internet.

Quick European expansion

During the 1990’s and 2000’s the company quickly expands throughout Europe. Euroflorist establishes businesses in Danmark (1993), Poland (1996), Germany (2001), Austria (2002), Holland (2003), France (2004), and finally Belgien and Luxemburg (2006). The latest expansion is in England and Ireland though the acquisition of eFlorist 2010, a company that has delivered flowers in Great Britain since 1947.

2005 – the Euroflorists e-commerce platform wins award

In 2005, Euroflorist is awarded the Microsoft .NET Award for the most modern e-commerce platform in Europe. On the website customers can, besides ordering flower deliveries, also create their own address book and add reminders to make sure they never forget to send flowers on important occasions.

2007 – Euroflorist celebrates 25 years with 1500 florists

Euroflorist celebrates 25 successful years in Barcelona together with 1500 florists from the network. They are treated to an extravagant flower show and the world famous flower artists Gregor Lersch and Klaus Wagener gave inspiration with their flower creations.

2010 – Euroflorist enter the gifting business with Gift2day

In 2010, Euroflorist acquires the brand Gift2day to expand in to the gifting business which often goes hand in hand with flower deliveries.

2012 – Euroflorist celebrates 30 years with a new logotype…

In connection with Euroflorist’s 30-year jubilee, we take a step into the future with a new, more modern logotype. Our new symbol represents what we do – it is both a flower and a bird, the messenger who delivers our flowers to the recipient.

… and the entrepreneurial spirit is still alive!

Since the start 30 years ago, Euroflorist has delivered more than 41 million bouquets around the world, making millions of people happy.
Although today we are a successful international company, the entrepreneurial spirit from the attic office on Norra Vallgatan is still alive. We work every day to exceed the expectations of our customers and florists and to spread happiness and joy through flowers – anywhere, anytime.

When you order flowers on our website, we handle your order with the greatest care together with our florists. In case you have any questions or inquiries about this, you're welcome to contact us and we'll be happy to help you.

Contact address

Euroflorist Nederland BV
Hullenbergweg 250,
1101 BV Amsterdam
The Netherlands

Tel: +31 20 702 81 00
E-mail: info@euroflorist.nl

Opening hours Customer Service:

Monday - Friday: 09:00 - 18:00
Saturday: 09:00 - 13:00
Closed on Sundays and holidays

Chamber of commerce: 34084257
VAT-nr: NL8025.22.129.B.01 

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